The Bloomi Featured at Forbes, FemBeat: Is Vaginal Health Still A Taboo In Business?
Another brand that pays extra attention to labels and ingredients is The Bloomi, an online marketplace that selects and sells clean intimate care products. The Oakland, California-based startup was founded in 2017 by Rebecca Alvarez, a sexual health expert who graduated from UC Berkeley with a major she created: Women’s Health & Sexuality. Her motto is simple: “Be the CEO of your own body”.
“A lot of the ingredients in products on the market today are made with cheap, toxic ingredients that are not intended for the vulva or vagina,” said Alvarez in a statement. “We have developed a community for women where they can shop for products and not have to worry about whether their selections have toxic ingredients. We are really holding partners accountable to make sure their products are clean.”
Brands must apply to be featured on The Bloomi site and they each undergo an extensive approval process by a team of experts. The startup says it has screened thousands of products and carries about 100 items that have met their criteria. These include the Healthy HooHoo gentle wash, Rael’s organic pads and Chakrubs’ Yoni Egg: a small quartz or jade stone that can help improve vaginal health and tone pelvic floor muscles.
The Bloomi also just released a “Banned List” with all the ingredients that are deemed toxic or harmful for intimate health. These include (mostly unpronounceable) names likes Benzethonium Chloride, Methylchloroisothiazolinone and Phthalates, in addition to synthetic dyes, preservatives and many other things.