Mitu

The Bloomi Featured at Mitu, Why This Latina Started The Bloomi, The First Digital Marketplace For Clean Intimate Care

Article Link: https://wearemitu.com/fierce/latina-started-the-bloomi-first-digital-marketplace-clean-intimate-care/

Would you put something on your vulva that hasn’t been tested by a government agency? Turns out, it’s likely you already are. While our genital organs are extremely sensitive, oftentimes the everyday products we use to keep them clean, safe and itch-free are unregulated and filled with unexamined ingredients that could be causing our private parts more harm than good. You wouldn’t know this because most personal hygiene products are also not required to list its ingredients on its packaging. Luckily, the Bloomi, a digital marketplace for clean intimate care, has taken on the job for the sake of all our vaginas.

Launched in 2018, the Bloomi is the first and only online shop selling and informing people about toxin-free hygiene, menstruation and sexual products. While there are many big-name brands at pharmacies selling items that are “pH balanced” or for “sensitive skin,” because these trusted goods are unregulated, many are deceitful and include components that could lead to adverse effects. Unlike your local CVS or Walgreens, the products on the Bloomi’s digital shelves are tested, so every sensitive wash, tampon or condom the market carries is safe.