Beauty Independent

Bloomi Featured at Beauty Independent, The Masturbation Conversation: How To Talk About Self-Love With Consumers

Article Link: https://www.beautyindependent.com/masturbation-conversation-talk-self-love-consumers-beauty-wellness/

At Bloomi, we want to make sure we’re very inclusive. Not everyone that has a vulva or vagina identifies as a woman.

For brands that really want to get into this space, I recommend partnering with a sexual wellness expert to dive deep into the business because it’s so niche. Really understanding the sexual response cycle, anatomically how orgasms work, all the nuances of pleasure and masturbation, learning the science behind it helps to create stronger products, helps to understand why women would want to buy your products, [and] why there are so many different profiles of [people who want] to buy those products. The companies that I have seen be successful or get acquired have worked with experts from the beginning.