the Team

Rebecca Story, MA
Founder & CEO

Rebecca graduated from UC Berkeley with a major she created, Women’s Health & Sexuality and completed her Master’s in Sexuality Studies where she studied women’s sexual health. For 10 years after that, she consulted with start-ups to develop products and lead clinical trials for indications including: sexual arousal and desire, sexual satisfaction, infertility, cervical cancer and breast cancer. 

However, after researching the links between toxic ingredients and women’s health for so many years, she decided it was time to do something to promote healthy products and hold companies accountable for the ingredients they put in intimate care products.  She started the Bloomi to empower women to only use products that are healthy for their vulvas and vaginas. The company provides research-based #sexhealth articles and a platform to shop for 100% nontoxic products.


Matt Story

Founder & CMO

After graduating from Washington University in St. Louis, Matthew started his career managing web properties for Procter & Gamble’s beauty care brands which lead him to becoming one of their first interactive marketing managers. Following that, he has collected a wide range of experiences in senior marketing roles at Visa and Intel and led digital strategy for a number of brands (e.g., General Mills, General Motors, Microsoft) while working at one of the largest agencies in the world, Publicis Groupe.


Vanessa Torres, MA

Contributing Writer

Vanessa is a sexual health expert with over 10 years experience in sex education and research. Vanessa holds an M.A. in Human Sexuality from San Francisco State University and is passionate about women's health, sexual agency, and social justice. When she's not writing she's cooking, hanging out with her dog, and exploring the Pacific Northwest.


Jennifer Olsen, MA

Contributing Writer

Jen is a sexologist who earned her Master’s degree in Sexuality Studies from San Francisco State University and received her bachelor’s degree in psychology from the University of Nevada, Las Vegas. She performed original research with young women aged 18-24 investigating how they learned about masturbation, which culminated in her master’s thesis “The Missing Discourse of Female Masturbation.” Jen has presented at the Society for the Scientific Study of Sexuality and at the World Meeting on Sexual Medicine. She specializes in women’s sexual wellness as it relates to sexual agency, pleasure and the menstrual cycle.